Meaning of “Tsuri(釣り)”
“Tsuri(釣り)” means deceiving people with lies or exaggeration to enjoy their reactions as a slang.
The original meaning of “Tsuri(釣り)” is fishing or angling.
Articles with exaggerated titles to attract more views are also sometimes referred to as “Tsuri Kiji(釣り記事)”.
*Kiji(記事) means article.
Example Conversation
A: Look at this—crazy, right?
B: Eh, it’s probably just “Tsuri(釣り)”, isn’t it?
A: Huh, really?
A: これ見てよ、ヤバくない？
B: えー、どうせ釣りでしょ？
A: え、そうなの？
I think in English you could call this “bait” or in the case of an article “clickbait”!
Thanks for letting me know! I didn’t realize there’s a similar slang in English too!