Meaning of “Azatokawaii(あざとかわいい)”
“Azatokawaii(あざとかわいい)” means “CUTE even you know she pretend it on porpose (because she know it appeals to boys) “.
It’s hard to explain…
“Azato(あざと)” is from “Azatoi(あざとい)” which means sly or cunning basically.
“Kawaii(かわいい)” means cute.
If someone says “She is azatoi(あざとい)”, someone use it in a bad way.
It means “She is sly (and I hate her)”.
But someone says “She is azatokawaii(あざとかわいい)”,
it means “She is cute! She know how appeal to boys. ”
Example Conversation
A: She is so cute!!
B: Yeah, azatokawaii!!
A: このこめっちゃかわいいよね
B: ね、あざとかわいい！
So that’s what it means! Is it different from “Burikko (ぶりっこ）”?
Thanks as always for interesting article!
Good question!!
“Burikko(ぶりっ子)” means “attitude of female who pretend or try to be cute overly to attract male” This word is used in a bad way.
Meaning of “azatoi(あざとい)” include “burikko(ぶりっ子)”. One of meaning of azatoi is almost same with burikko.